A few disciplines, one instinct.
I work where business, culture, and design meet. The instinct is the same across all of it: take something real, give it structure, and let it reach further than where it began.
It started with Malawi-music.com, one of the country's first and largest digital music platforms, co-founded before I fully understood what I was building. At its height it reached two and a half million listeners a year and helped launch some of the country's biggest artists. Everything since has grown from that same root: cultural platforms, consumer brands, and the systems that hold them together.
Along the way I have advised more than twenty institutions on brand, communications, and strategy, from Airtel Malawi and the National Defence College to the Segal Family Foundation and Njira Impact. Different sectors, same brief: make the mission legible, and make it move.
I am based in Lilongwe, and most of what I make is rooted here. But I build it to travel. Locally grounded, quietly ambitious, and made to last.